Brooklyn rapper, songwriter and producer Theophilus London today releases the new video for his debut single “Humdrum Town.” Available as a free download exclusively on Green Label Sound, “Humdrum Town” showcases London’s signature blend of electro, hip-hop, soul and pop.

“I was watching and listening to a lot of melancholy Marvin Gaye songs and videos,” commented Theophilus London about the video concept. “A lot of inspiration came from there. I always thought of what my first video would be like when I got started into music and I feel really good about this one.”

Directed by Ben Fries, who also directed the “I Will Come Back” video for fellow Brooklynites Holy Ghost!, “Humdrum Town” is a unique story split between two parallel narratives. Shot in various locations throughout New York City, narrative one is a traditional story that follows the journey of our main character Theophilus through cityscapes to an unknown bar and narrative two is a traditional “videoke” film also set to “Humdrum Town”. Over the course of the video, both stories merge to bring the two moments in time together.

“We based the look of the karaoke bar on the bar from Scorsese’s Mean Streets and lit it hard red,” said director Ben Fries about the shoot. “Most of the karaoke extras in the video where people that we met while scouting karaoke bar locations. We had a really early call for the karaoke shoot and we got the sloppy late night karaoke vibe going at 5am. There was a really good vibe on set.”

Featuring: Freeway, Jakk Frost, Statik Selektah, Hollewood Playboi & Clemmye

Director: Rik Cordero
Producer: Mike Fox
Cinematograper: Ryo Murakami
Prod Co: Three/21 Films

SHINOBI NINJA are the super group for the 21st century, composed of six colorful, vibrant New York City musicians and performers from different corners of the music world. “To put it simply, they are a walking, breathing and screaming cartoon: loud, colorful and full of enough energy to put nearly any other band to shame,” says New York’s Radio Exile. With their debut EP Brooklyn to Babylon and their own revolutionary video game Shinobi Ninja Attacks, the band is ready to bring the party to you, wherever you are! Onstage and online, Shinobi Ninja have built themselves a devoted following, garnering much-deserved attention from notable sources such as Mergent Music Magazine, who proclaimed the band were “taking over the world, one sweaty rock circus at a time.”

That conquest begins now with Brooklyn to Babylon, a high-energy collection of eight party-starting tracks that have already been concert-tested for maximum enjoyment. The band will take their breakthrough to a wider audience one step further with the upcoming release of their own video game app, Shinobi Ninja Attacks. Designed for the iPhone, users are invited to play as their favorite member of the band, journeying through a cartoon New York while select Shinobi tracks play in the background. “These days, a lot of people are more into interactive multimedia experiences than just listening to music,” says drummer Terminator Dave.